Increasing Sales at Your Store

Empathy is the Key

In e-commerce, everything is for the customer. The moment the customer arrives at the store door (i.e., your home page), they decide whether or not to enter. Put yourself in your customers’ shoes and go to the store door. Are you dying to go in and shop? Are the prices reasonable? Are the titles and descriptions of the products the right length? Are there items in the store that no one buys anymore?

Think Again

Go back to your desk and think again. Consider it again, this time with your customers in mind. Evaluate all your products from this perspective. Never sell at a loss, except in some very unusual circumstances. Evaluate the entire cost of the product (including advertising costs) until it reaches the customer. Set an industry-standard profit margin. Push for competitive levels when needed.

Listen to Them

It’s a very classic phrase. Listen to your customers. You cannot think of everything. A product you think will sell very well may not be liked. Try to use all the channels through which you can communicate with your customers. Carefully read all feedback (even the worst) and respond to all if possible.

The Solution

Define the parameters for your store first. What should be your store’s profit margin? How many days the product remains in inventory creates an inventory risk? How many days do you need to remove a product that has not sold from the store?



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Harun Sokullu

Harun Sokullu


Developer. Open source addict. Founder of @messagine, @smart-forecast.